I was born in Pécs in 1962.
Language skills
Mother tongue: Hungarian
Foreign languages: German: C2, English: Business English LCCI C1 (Level3), B2 (European reference framework)
Professional career
2005: PhD (Applied Linguistics), Faculty of Arts of the University of Pécs
2003: MBA (Marketing), Faculty of Economics of the University of Pécs
1994: University Diploma (German), Faculty of Philosophy of the University of Pécs
1985: University Diploma (German-Hungarian), College of Pedagogy, University of Pécs
Teaching at foreign universities
Lithuania, Mykolo Romerio Universiteto Vilnius; Slovakia, Selye János University, Komarno; Romania, Universitatea Babe?-Bolyai, Cluj-Napoca; Germany, University of Würzburg; Austria, University of Vienna; Slovakia, University Nitra, Slovak University of Agriculture; Austria, University of Graz; Regensburg, University of Regensburg
Main areas of work
- Marketing communication
- Advertising language
- Online Marketing
- Ethnomarketing
- Storytelling
- Business communication
- comprehensive reading of specialised marketing and management literature
- Methods and strategies for reading specialised texts in German without a dictionary (reading comprehension methods and strategies)
- Learning strategies
highlighted publications
- Business organisation (pp. 77-91.), management (pp. 111-123.), marketing (pp. 139-151.) (pp. 245-276.). In: Borgulya Istvánné/ Sümeginé Dobrai Katalin/ Jacob Renate/ Mátyás Judit: Business knowledge in German (egyetemi tank?nyv) (2006), Budapest: Akadémiai Kiadó.
- Reading methods of professional texts in foreign languages without dictionary. The Synthetic Reading method. In: "Inovatyvi? priemoni? ir metod? taikymas u?sienio kalb? mokymuose Mykolo Romerio universitete". The project of measure 2.4 "Development of Conditions for Lifelong Learning" of the SPD. (2008), Litatuen, Vilnius: Mykolo Riomerio universitetas.
- Preparation for the Business German exam and - in parallel - for successful business communication. In: Germanica Wratislaviensia 130, German language and literature in the interdisciplinary structure (ed. Iwona Bartoszewicz, Marek Ha?ub, Eugeniusz Tomiczek) (2010), Poland, Wroc?aw: Wydawnictwo Uniwersytetu Wroc?awskiego. (pp. 255-265.)
- Az idegen nyelv? szakirodalom olvasásának jelent?sége napjainkban. Német nyelv? szakmai sz?vegek szótár nélküli olvasásának vizsgálata k?zgazdász hallgatók k?rében. Olvasásmódszertani ajánlások (2012), Pécs: Pécsi Tudományegyetem K?zgazdaságtudományi Kar. Budapest, Országos Széchenyi K?nyvtár
Leipzig/ Frankfurt am Main, German National Library - Challenges of Global Marketing Communication, Intercultural Marketing. In: Jalil Khavand Kar: Intellectual Capital Management: Global Perspectives on Higher Education, Science and Technology, 2013, ISESCO, ISC, UNESCO and IICM, Iran, Zanjan: Nikan Ketab Publishing House. (pp. 249-261.)
- Storytelling, A t?rténetmesélés ereje a marketingkommunikációban
www.videoportre.com/storytelling
Magyarország Videós Arcképcsarnoka, PlusTvNews - Online Edition, Budapest
scientific publications ins.: 144
Courses
Dr. Judit Mátyás
Lecturer
- E-mail address: sigm(at)ur.de (opens your email program)
- Important information: University of Pécs, Hungary:
Faculty of Economics
Institute for Marketing and Tourism
Rákóczi u. 80
H-7622 Pécs
- Lehrstuhl für Strategisches Industriegütermarketing
