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I was born in Pécs in 1962.

Language skills

Mother tongue: Hungarian
Foreign languages: German: C2, English: Business English LCCI C1 (Level3), B2 (European reference framework)

Professional career

2005: PhD (Applied Linguistics), Faculty of Arts of the University of Pécs
2003: MBA (Marketing), Faculty of Economics of the University of Pécs
1994: University Diploma (German), Faculty of Philosophy of the University of Pécs
1985: University Diploma (German-Hungarian), College of Pedagogy, University of Pécs

Teaching at foreign universities

Lithuania, Mykolo Romerio Universiteto Vilnius; Slovakia, Selye János University, Komarno; Romania, Universitatea Babe?-Bolyai, Cluj-Napoca; Germany, University of Würzburg; Austria, University of Vienna; Slovakia, University Nitra, Slovak University of Agriculture; Austria, University of Graz; Regensburg, University of Regensburg

Main areas of work

  • Marketing communication
  • Advertising language
  • Online Marketing
  • Ethnomarketing
  • Storytelling
  • Business communication
  • comprehensive reading of specialised marketing and management literature
  • Methods and strategies for reading specialised texts in German without a dictionary (reading comprehension methods and strategies)
  • Learning strategies

highlighted publications

  • Business organisation (pp. 77-91.), management (pp. 111-123.), marketing (pp. 139-151.) (pp. 245-276.). In: Borgulya Istvánné/ Sümeginé Dobrai Katalin/ Jacob Renate/ Mátyás Judit: Business knowledge in German (egyetemi tank?nyv) (2006), Budapest: Akadémiai Kiadó.
  • Reading methods of professional texts in foreign languages without dictionary. The Synthetic Reading method. In: "Inovatyvi? priemoni? ir metod? taikymas u?sienio kalb? mokymuose Mykolo Romerio universitete". The project of measure 2.4 "Development of Conditions for Lifelong Learning" of the SPD. (2008), Litatuen, Vilnius: Mykolo Riomerio universitetas.
  • Preparation for the Business German exam and - in parallel - for successful business communication. In: Germanica Wratislaviensia 130, German language and literature in the interdisciplinary structure (ed. Iwona Bartoszewicz, Marek Ha?ub, Eugeniusz Tomiczek) (2010), Poland, Wroc?aw: Wydawnictwo Uniwersytetu Wroc?awskiego. (pp. 255-265.)
  • Az idegen nyelv? szakirodalom olvasásának jelent?sége napjainkban. Német nyelv? szakmai sz?vegek szótár nélküli olvasásának vizsgálata k?zgazdász hallgatók k?rében. Olvasásmódszertani ajánlások (2012), Pécs: Pécsi Tudományegyetem K?zgazdaságtudományi Kar. Budapest, Országos Széchenyi K?nyvtár
    Leipzig/ Frankfurt am Main, German National Library
  • Challenges of Global Marketing Communication, Intercultural Marketing. In: Jalil Khavand Kar: Intellectual Capital Management: Global Perspectives on Higher Education, Science and Technology, 2013, ISESCO, ISC, UNESCO and IICM, Iran, Zanjan: Nikan Ketab Publishing House. (pp. 249-261.)
  • Storytelling, A t?rténetmesélés ereje a marketingkommunikációban
    www.videoportre.com/storytelling
    Magyarország Videós Arcképcsarnoka, PlusTvNews - Online Edition, Budapest

scientific publications ins.: 144

Courses

Special marketing trends (winter semester)

Elective subject, recognised in Bachelor's and Master's degrees

International Marketing (summer semester)

Elective subject, recognised in Bachelor's and Master's degrees

Dr. Judit Mátyás

Lecturer

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