Dr. Judit Mátyás

I was born in Pécs in 1962.

Mother tongue: Hungarian
Foreign languages: German: C2, English: Business English LCCI C1 (Level3), B2 (European reference framework)

2005: PhD (Applied Linguistics), Faculty of Arts of the University of Pécs
2003: MBA (Marketing), Faculty of Economics of the University of Pécs
1994: University Diploma (German), Faculty of Philosophy of the University of Pécs
1985: University Diploma (German-Hungarian), College of Pedagogy, University of Pécs

Lithuania, Mykolo Romerio Universiteto Vilnius; Slovakia, Selye János University, Komarno; Romania, Universitatea Babe?-Bolyai, Cluj-Napoca; Germany, University of Würzburg; Austria, University of Vienna; Slovakia, University Nitra, Slovak University of Agriculture; Austria, University of Graz; Regensburg, University of Regensburg

• Marketing communication
• Advertising language
• Online Marketing
• Ethnomarketing
• Storytelling
• Business communication
• comprehensive reading of specialised marketing and management literature
• Methods and strategies for reading specialised texts in German without a dictionary (reading comprehension methods and strategies)
• Learning strategies

• Business organisation (pp. 77-91.), management (pp. 111-123.), marketing (pp. 139-151.) (pp. 245-276.). In: Borgulya Istvánné/ Sümeginé Dobrai Katalin/ Jacob Renate/ Mátyás Judit: Business knowledge in German (egyetemi tank?nyv) (2006), Budapest: Akadémiai Kiadó.
• Reading methods of professional texts in foreign languages without dictionary. The Synthetic Reading method. In: "Inovatyvi? priemoni? ir metod? taikymas u?sienio kalb? mokymuose Mykolo Romerio universitete". The project of measure 2.4 "Development of Conditions for Lifelong Learning" of the SPD. (2008), Litatuen, Vilnius: Mykolo Riomerio universitetas.
• Preparation for the Business German exam and - in parallel - for successful business communication. In: Germanica Wratislaviensia 130, German language and literature in the interdisciplinary structure (ed. Iwona Bartoszewicz, Marek Ha?ub, Eugeniusz Tomiczek) (2010), Poland, Wroc?aw: Wydawnictwo Uniwersytetu Wroc?awskiego. (pp. 255-265.)
• Az idegen nyelv? szakirodalom olvasásának jelent?sége napjainkban. Német nyelv? szakmai sz?vegek szótár nélküli olvasásának vizsgálata k?zgazdász hallgatók k?rében. Olvasásmódszertani ajánlások (2012), Pécs: Pécsi Tudományegyetem K?zgazdaságtudományi Kar. Budapest, Országos Széchenyi K?nyvtár
  Leipzig/ Frankfurt am Main, German National Library
• Challenges of Global Marketing Communication, Intercultural Marketing. In: Jalil Khavand Kar: Intellectual Capital Management: Global Perspectives on Higher Education, Science and Technology, 2013, ISESCO, ISC, UNESCO and IICM, Iran, Zanjan: Nikan Ketab Publishing House. (pp. 249-261.)
• Storytelling, A t?rténetmesélés ereje a marketingkommunikációban
  www.videoportre.com/storytelling
  Magyarország Videós Arcképcsarnoka, PlusTvNews - Online Edition, Budapest

scientific publications ins.: 144