erstellt mit copilot Since the summer semester 2020, the Chair of Strategic Industrial Goods Marketing has been offering a colloquium (seminar). It is offered irregularly.
Contents
Current topics of marketing and strategic corporate management in the B2B environment are assigned and explained to the participants at the beginning of the lecture period, with the focus in the summer semester being on the topic area "LinkedIn & Co. - Digital Change in B2B Sales".
These will be analysed, explained and discussed on a theoretical basis and using practical examples. In particular, empirical phenomena will be explained. Based on this, corresponding strategies for the company will be derived. Corresponding theses are presented in successive sessions and defended in a joint discourse.
Learning objectives
Students will learn to theoretically scrutinise market phenomena and the associated corporate decisions in the B2B sector and thus develop both explanations and optimisations, present these comprehensively and conduct a discourse on them.
Participants
Students who wish to take the course as a seminar in the Master of Business Administration must register in FlexNow. Students who wish to take the course as an elective course in the Master's programme should register with the Examinations Office for Economics.
Course overview
| Course language | Cycle | Hours | ECTS | Exam |
|---|---|---|---|---|
| German | irregular | 3 dates | 6 | approx. 20 minutes per student for presentation (10 minutes) and discussion (10 minutes) |
Procedure:
Topics are allocated as requested. If there are several interested parties, the decision is made by lot. Own topic suggestions are possible.
Each topic in a session will be structured by the lecturer on the basis of an outline. At the end, the lecturer will summarise the topic (oral protocol).
Only (a few) slides will be used.
The arguments are presented orally but in a structured manner and discussed in the group. The sessions take place irregularly.
There are 3 assignments to be completed, which are equally weighted. Meetings with the supervisors are optional, but do not serve to prepare the meeting date.
Dates: each Wednesday, 21.05.2025 (12:30-15:00), 11.06.2025 (12:30-15:00), 16.07.2025 (14:30-17:00) in VG 3.58
Duration: approx. 20 minutes per student for presentation (10 minutes) and discussion (10 minutes)
Start of the topic allocation: 16.04.2025
Minimum number of participants: 3
Binding registration from 05.02. to 15.04.2025 in FlexNow
Cancellation possible until 30.04.2025