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Special marketing trends

Contents

  • Direct marketing or one-to-one marketing, permission marketing
  • Service marketing
  • Virus marketing
  • Ethnomarketing
  • Neuromarketing
  • Marketolinguistics
  • Ambient Marketing
  • Guerrilla marketing
  • Event marketing, experience marketing, scene marketing
  • Content marketing, storytelling

Learning objectives

During the course, students learn about some specific marketing trends.
Marketing tools and activities need to be constantly adapted to changing market conditions, and professionals need new ways of looking at things, up-to-date information about the challenges of today's market, which will help companies to become more competitive and to address their target group(s) more effectively.
The course will include a PPT presentation on a topic (trend) chosen by the students in the form of a group presentation.
By participating in the course, the students' presentation skills and knowledge of the specific marketing trends can be expanded.

Links

The event
Literature

The event

Special Marketing Trends (course number 22755) is offered in the winter semester for the Master's degree programme in Business Administration and the Bachelor's degree programme, 2nd study phase as a block course by Dr Judith Mátyás, our guest lecturer from the University of Pécs, Hungary.

Assessment

The course is completed with an oral examination / presentation (40% of the overall grade) and a written assignment (60% of the overall grade). You will receive 3 ETCS if you successfully pass the module.

Date of the block course:

  • 15 December to 19 December 2025

  • Monday - Friday, 14:00 - 18:00

  • is offered digitally via Zoom

The syllabus, Zoom link, material and information about the course can be obtained via Grips. Registration for the Grips course is possible after the allocation of places with an enrolment key. Please note the following information on enrolment.

Course enrolment

Registration takes place via SPUR

  • Registration: will be announced
  • Allocation of places: will be announced
  • Allocation of remaining places with waiting list: to be announced

Please deregister if you do not need your place so that students on the waiting list can move up! During the remaining place allocation phase, registration leads to admission to the course.

You will receive access to the Grips course by e-mail

  • when places are allocated
  • on request during the remaining places allocation phase

Enquiries via sigm​(at)​ur.de (opens your email program).

Exam registration

Students of the University of Regensburg:

Please do not forget to register for examinations via FlexNow (external link, opens in a new window).

Registration period: will be announced

Cancellation period: will be announced

Erasmus/exchange students

Registration period: to be announced

Please register for the exam by e-mail to the secretary's office, sigm​(at)​ur.de! (opens your email program)

Literature

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