Dr. Christine Hofstetter
Opportunism in Industry 4.0 networks. An empirical analysis using the example of the value creation network in mechanical and plant engineering, 2024
Dr. Katharina Raabe
Distribution of complex digital product-service systems in the age of digital servitisation in manufacturing industrial companies, 2024
Dr. Stephan Wabra
Inbound open innovation: Success factors of inbound open innovation projects, 2024
Dr. Benedict Ebneth
Value co-creation in digital platform ecosystems
An empirical analysis of the role of operational platform management in the value co-creation process using the example of industrial IoT platforms, 2023
Dr. Antonia Prei?ler-Szelig
The influence of the evaluation context on the assessment of innovative products -
An empirical study on the role of feature type and evaluation task, 2023
Dr. Stephan S?llner
Implementation of business model innovations in the context of digital servitisation in industrial machinery and plant engineering - An empirical analysis of internal capabilities and organisational structures, 2022
Dr. Yvonne Graf
A Competence-Based Perspective of the New Service Development Process at Industrial Manufacturers, 2018.
Dr. Andreas Feldschmid
Knowledge Exchange and Innovativeness in Logistics Service Companies - An Empirical Analysis of Potential Person- and Company-Related Determinants, 2018.
Dr. Kendra P?hlmann
Idiosyncrasies of Research-Based and Corporate Spin-Offs: An Analysis of the Success Factors in Consideration of Different Performance Measurements, 2017.
Dr. Axel B?ttger
Interpersonal and Interorganisational Influence Structures in the Market Access of Innovations in Regulated Markets - An Empirical Analysis Using the Example of Personalised Medicine, 2017.
Dr. Stephanie Krinner
Rethinking marketing strategies for industrial markets: Marketing mix strategies, marketing intelligence, and marketing capabilities, 2016.
Dr. Christin Aust
Inter-firm cooperation: Empirical analyses of how to set up and maintain successful R&D outsourcing relationships, 2016.
Dr. Christian Nowack
Diffusion acceleration in industrial goods markets: The effect of sales force adoption on customer adoption, 2016.
Dr. Andreas Bode
Spillover effects on the attitude and behaviour of customers in the core business of an industrial goods company due to the implementation of a new business unit, 2015.
Dr. Herbert Endres
Dynamic Capabilities in Action: Sensing Opportunities and Threats and its Impact on a Company's Business Performance, 2015.
Dr. Susanne Kreiter
Dynamic International Pricing Decisions - A Competitive Approach Considering the Market Entry Decision, 2015.
Dr. Daniel Conrad
The influence of age on information and decision-making behaviour for foods with health benefits - empirical studies using the example of food labelling, 2014.
Dr. Uta Scheunert
The subjective age of consumers: Development, empirical testing and evaluation of a measurement approach as a basis for successful segmentation and strategy development in senior marketing, 2014.
Dr. Michael M?ller
Innovation input via user-generated content - behaviour-oriented analysis of the online communication behaviour of multipliers based on personality structure, 2011.
Dr. Christoph Bühren
Preference measurement for products with highly innovative attributes - Development and comparison of consumer-specific warm-up and attribute selection phases, 2010.
Dr. Reinhold Pabst
Preference measurement for incremental innovations: Development of novel warm-up phases based on the findings of adoption and preference research, 2010.
Dr. Sebastian Landschulze
The influence of age on preferences for novelty and variety in the consumption of fast moving consumer goods, 2010.
Dr. Thomas Hegenbart
Customer behaviour when items are unavailable in the retail trade - influencing factors, consequences and implications, 2009.
Dr. Oliver Mauroner
Commercialisation of innovations through spin-offs - Empirical analysis of start-ups from public research, 2009.
Dr. Antje Mark
Use and Effect of Quality Signals in Search, Experience and Trust Purchases - An Empirical Analysis Based on Cue Utilisation Theory, 2009.
Dr. Gregory Nicklas
Factors influencing the time-to-takeoff of innovative industrial goods - An empirical analysis of the chemical industry, 2008.
Dr. Michael Steiner
Demand-orientated preference measurement through the use of target group-specific property sets: Development and empirical analysis of a method, 2007.
Dr. Michaela Schwenk
Behavioural scientific explanation of the mode of action of product samples - Is the type of good and the resulting purchase typology decisive?, 2007.
Dr. Michael Gehrer
First impressions and trust in the purchasing decision process, 2005.