In an increasingly digitalised world, more and more companies are shifting their business processes to the Internet. The aim is not only to secure their competitiveness, but also to open up new markets.
The backbone of Internet business is formed by powerful information systems that connect market participants reliably, conveniently, ubiquitously, efficiently and securely. At the same time, new technologies such as mobile devices, social networks and big data not only offer enormous potential, but also challenge companies to recognise and manage risks at an early stage.
Contents of the module:
The module introduces the basics of digital business and data-driven business models. It covers the basics of digital business from the consumer and provider perspective, electronics markets and changes to business models and processes. In particular, the module addresses digital transformation and its effects on value creation structures, business models and processes as well as other challenges (e.g. collaborative modelling, culture). Finally, the module deals with "Digital Business Strategy" and addresses IS / IT strategies and business-IT alignment.
Qualification objectives of the module:
On completion of the module, students will be familiar with the importance of digital business, know about innovative internet technologies and have dealt with digital business from both a consumer and a provider perspective. They also know about the advantages, disadvantages and special features of electronics markets. In particular, they can describe and model the performance of companies in digital business on the basis of value creation networks, business models and process models, and derive design recommendations on this basis. In addition, they are familiar with digital business strategies and the phases for developing IS / IT strategies.
Recommended semester: 3rd or 5th semester
All documents will be successively available in the GRIPS course room from the start of the semester in mid-October. Screencasts will be offered for both the lecture units and the exercises to explain the content and tasks.
| Course language | Frequency | Hours per week | ECTS | Examination |
|---|---|---|---|---|
| DE | Winter Semester | 2 Lectures +2 Practices | 6 | 60-minute written exam (closed book) |
- Teaching staff involved: Prof. Dr Susanne Leist, Janik W?rner
- It is strongly recommended to take both courses in one semester. However, it is also possible to split the course into two semesters.
- Literature: Will be announced in the course.
- Digital Business II: For the content of the Digital Business II course, please refer to Prof Dr Schnurr's chair page.
- Study-related achievements: A partial examination, which is included in the final grade, is not required.