In the lecture with subsequent exercise, the concepts of strategic management are applied to the special problems of "high-tech" companies as well as "low-tech" companies that want to strengthen their competitiveness through new technologies - incorporated into new products or services.
The main points of this event will be the following:
- Formulation of technology strategies
- R&D management
- Implementation of technology strategies
- Optimisation of product development processes
- Innovation through team organisation
| Course language | Frequency | Hours per week | ECTS | Exam |
|---|---|---|---|---|
| German language | Summer semester | 2 Lecture/2 Exercise | 6 | 90-minute written exam |
Organisation
Lecture notes can be found on the online platform G.R.I.P.S. (external link, opens in a new window)
Lecture: Tuesday, 08:00-10:00, H17
Exercise: Wednesday, 12:00-14:00, 14:00-16:00, 16:00-18:00, H13
Lecture and tutorial are only offered in the summer term.
