The aim of the Strategic Management course is to demonstrate the basic concepts and techniques of strategic management. These should help to create action plans that deal with current and future developments in an organisation's environment and represent decisions about financial and human resources in order to achieve long-term goals.
The corresponding strategic concepts and techniques will also be practised and applied in case studies as part of the exercise.
The application of these concepts and techniques will be practised in order to understand the reasons for good and bad performance of an organisation and to generate, select and implement strategic options for an organisation.
The main outline points of this course will be the following:
- Contents, objectives and basic problems of strategic management
- Instruments of environmental and competitive analysis
- Instruments of company analysis
- Strategy selection
- Strategy implementation
- Strategy in special sectors
| Course language | Frequency | Hours per week | ECTS | Exam |
|---|---|---|---|---|
| German language | Winter semester | 2 Lecture/2 Exercise | 6 | 90-minute written exam |
Organisation
Lecture materials can be found on the G.R.I.P.S. online platform.
Lecture: Monday, 16:00–18:00 H17
Exercise: Wednesday, 12:00–14:00 p.m. H13 (English)
Wednesday, 14:00–16:00, 16:00–18:00 or 18:00–20:00 H13 (German)
Lecture and exercise are only offered in the winter semester.
