Teaching at the chair of Strategic Industrial Marketing

Educational objectives

• The ability to critically examine the acquired in-depth knowledge and apply it holistically and solution-oriented
• The ability to solve challenges in companies in a structured and analytical manner
• Education of executives in industrial goods companies who think in a cross-disciplinary manner and in line with long-term (international) market requirements

The offer of the chair is both practical and research-related, as knowledge of fundamental correlations as well as methods and techniques are first taught and then applied and discussed with respect to specific problems.